ONE Sprint is the name given to localization, an operating model implemented in January 2016.
ONE Sprint differs from a centralized operating model in which decisions are made at a company headquarters and implemented in the same way across the country.
The ONE Sprint localization model provides an opportunity to fuel growth and improve Sprint's performance by reorganizing leadership to be closer to customers and their needs. Sales and marketing teams can operate closely together and be more entrepreneurial.
ONE Sprint shows that we're working hard to be a customer-centric company. We're listening to customers at the local level!